In an examination of TV packages the largest media companies serving the United Kingdom it almost seems as if there is no middle ground. There does not seem to be a scalable platform on which to choose television programming. Take for example the BT vision channels available. Generally speaking this option for television delivery made available through BT’s total broadband best suits those who prefer to pay as little as possible for television. Delivered by Internet protocol, BT Vision gives users access to all the Freeview channels. Customers may then opt for packages of special programming or purchase viewing of individual programs on a one off basis. In contrast cable TV providers such as Virgin Media offer an endless array of specialty programming made possible through extra large TV packages. Perhaps the high end of TV programming packages available in the United Kingdom is that proffered by SKY TV. SKY TV delivers the widest assortment and largest number of quality TV programmes available in the UK by means of satellite delivery. SKY TV also manages somehow to surpass other UK television providers in delivering the best sports programming in high definition.